A new advertisement that has gone viral on social media in the spirit of the Islamic holy month of Ramzan is probably one of the most beautiful things you will see today. Directed by Vasan Bala, the writer for ‘The Lunchbox’ (2013), ‘Bombay Velvet’ (2015) and ‘Dev.D’ (2009), the ad has already been viewed nearly 6 lakh times. It was posted on the Facebook page of Surf Excel Pakistan on Friday. The hero of this 2-minute long advertisement is an adorable boy who puts on his best clothes and goes out on the streets with his friends right before iftaar (breaking of fast) begins. When he spots an old samosa vendor’s cart get stuck in a ditch on his way to the market, he takes his friends to help him. No, they don’t do a Sunny Deol and push the cart. Instead, they hatch a creative plan. The little boy takes some of the samosas in his kurta and goes out to the market, screaming, Samose le lo, garam garam samose.